API for Creating Custom App Definitions

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We are looking at scenario where we will potentially need to create hundreds of Custom Apps for Shopify customers. This is not an app we make money on so I figured that Custom Apps would be the way to go. However, Shopify only allows a Custom App to belong to a single Shopify customer.

So is there an API that will let us create Custom Apps? I scanned the docs but could not find any. 

Alternately, should we just make a Public app and not charge for it?