App Store Requirements - Promotional Video

New Member
1 0 0

Hello all,


We are currently working on creating a video to promote the features and functionality of our app.


We would also like to understand what constitutes screencast time, and if the "up to 25% of the time using screencasts" guideline mentioned is mandatory or just a recommendation.


Don't include long screencasts of someone using the application. Up to 25% of the video can use screencasts for demoing features, but the video should be promotional, not instructional.



Shopify Partner
1777 211 370

Screencast is a screengrab of your actual app UI and backoffice. So this type of content shouldn't exceed 25% of the promotional video length.

This is a recommendation towards best practices, so your app looks more intriguing to a potential User and encourages further explorations of the features/benefits.

Sergiu Svinarciuc | CTO @
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