Ballpark average number of variants per product?

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Hi, I was wondering if anybody knew where i could get some average/ benchmark type info for e-commerce stores in general? As a rough average if there are 100 products in a storefront - what will the variant/ sku count be? The widest sample of stores would be best.

The background is that I'm working on an application for the app store and we are using SKU volume for one of the pricing dimensions - I'm looking for some sort of handle to be able to compare to similar apps that use product count.

Any help or advice on where to look for this would be much appreciated.