I have integrated my Facebook pixel SOLELY through the Facebook App channel with and tested data sharing set at both 'ENHANCED' and 'MAXIMUM'
I am receiving the following error which is resulting in my pixel tracking many more purchases than I am actually receiving:
Hi @darkelia19 ,
Have you checked your events on the checkout page using Facebook Pixel Helper? It might be that there are 2 purchase events triggering and you simply need to delete one.
However, duplicate conversions from Facebook can happen in many situations. For example, customers that refreshed the checkout page, clicked and/or viewed more than one ad in the attribution window and the list goes on... It's quite a known issue that makes it hard for you to really measure your advertising performance and ROAS accurately.
We developed on AdScale a report that helps you to eliminate the double conversions by connecting the conversion ID directly to the Shopify Order ID, and this can detect duplicate conversions on Facebook & Instagram, or even cross-platform between Facebook & Google. This way you can get the real picture of your advertising performance!