Google Merchant Local Inventory Ads & Local Surfaces Across Google

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Tourist
4 0 1

I am trying to get set up with Google "Local Inventory Ads" & "Local Surfaces Across Google". In both cases I am stuck at the same spot. In the setup for Product Upload, it recognizes and connects to "upload my primary feed" (although it didn't at first) but I can't get past "upload local product inventory feed". I am not a developer, the primary feed Content API was created automatically when I used the Google Shopping App integration with Shopify. It works beautifully, I am just trying to add local at this point. The primary feed Content API does now have the boxes checked for "local inventory ads" and "local surfaces across Google" in its destination settings. 

 

One thing I did try was "Add Local Product Inventory Feed" in which case it wants a "File URL" and any applicable user name and/or password. I went into Shopify's private apps and created API access credentials. It doesn't give a user name and password, but an API key and password, and a "shared secret". I have tried all kinds of combinations of those for the user name/password (including none at all) but nothing will authenticate. 

 

I have also spent a couple days on line chatting with Google Merchant & Shopify, and I just can't get anywhere. Any help is much appreciated! Again I am not a developer, but with clear enough instructions I may be able to do what is necessary. Thanks!

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Shopify Partner
459 10 85

You will need to use an app that has the function to submit a local inventory product feed and a local product feed. Essentially you need two feeds. 

I have listed all the steps below. (Some you may already have setup).

Connecting a private Shopify API to Google Merchant Center is not correct. The private Shopify API requires an app or management tool in between to generate the specific feeds.

 

The easiest way is to use something like datafeedwatch or godatafeed.

 

  1. Set up your accounts
  2. Enable local inventory ads
  3. Verify your About page (European countries only)
  4. Create a local products feed
  5. Create a local product inventory feed
  6. Register and submit local feeds.
  7. Request inventory verification
  8. Enable local in your Shopping campaigns
I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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Tourist
4 0 1

Thank you for that information. I had never heard of the apps. Unfortunately, they seem to be too expensive for my business currently.

 

As for the Google steps, this is where I am hung up. I am good through Step 4, Step 4 speaks to the primary feed that was created automatically when integrating the Google Shopping app. I did not create this myself, and don't think I even could with Shopify? Shopify created this feed. In Step 4 it says:

     "Google recommends submitting all of your products in a single feed for both programs.  For newly created feeds, all applicable feed destinations can be selected during feed creation.  For existing feeds you want to opt into local inventory ads as an additional destination, you can do so via primary feed settings."

That is what I did, it is an existing feed. The checkboxes for local ads and local surfaces across Google were enabled in the primary feed settings as part of the setup process for local ads & local surfaces across Google. So I was able to physically go into the primary feed and check these boxes. However, it still will not let me progress through the "upload product inventory feed" step under the country where I want to show the ads (US). It seems like just a glitch that this will not connect. But Google says it's not on their end, and Shopify says it's not on theirs.

 

I thought about uninstalling Google Shopping and reinstalling it, it is just working so well generally I did not want to risk causing any problems...

 

Thanks for any insight.

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Tourist
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I meant to say "upload LOCAL product inventory feed," this is the step it is stuck on. Not to be confused with "update primary feed". The primary feed connected eventually. Sorry for any confusion. 

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Tourist
6 0 3

I've had the exact same issues. I determined a few months ago the only way to set up the local inventory feed is using an app in shopify. were you able to get this completed without using an app in shopify?

 

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Tourist
6 0 3

can you confirm that one of these feeds, godatafeed or datafeedwatch actually has the "local inventory feed" capabilities for google merchant center? I didnt see this feed listed under either one of these and they both look pretty complicated, as i am not tech support or a developer. Can you testify that these apps are both plug and play or do they need a lot of prior knowledge about feeds in general in order to format the apps to work properly with each channel.

Confused business owner - Mary

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Tourist
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No. Shopify apps generally don't work. You can't do 'anything' in Shopify without a third party app. Shopify's feed is formatted mostly for creating products, not for any specific sales channels. Even if it were, the sales channels all have different data field requirements and optimizations. For this solution you either need a third party app or time to learn the script to automate & customize your own data feeds. Datafeedwatch is fantastic, but yes it is complicated to set up. You still have to have a working knowledge of the data fields, channels, etc. you just don't have to know any code. I'm not familiar with any other feeds except for Simprosys which is actually super easy and user-friendly if the only channels you need it for are Google and Google Local...

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Excursionist
14 0 3

Have you had luck with this? Trying to set up the same. I actually even didn't find an app for it. Hope, Shopify will add this feature soon. 

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New Member
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Hi,

I think you can create a supplemental feed as suggested here - https://support.google.com/merchants/answer/7023001

 

Abdul Kadir

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Tourist
6 0 3

it's not that easy. i'm not a programmer. i'm getting errors for my file format. i dont have a clue plus i need it to update as we sell things. in real time, not us do it manually. my employees cant remember to put out a record they just sold. I cant rely on them to update inventory feeds.

thank you for trying!

Ive read that section a thousand times and i am clueless!

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