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The Shopify analytics are session-based for the Online Store channel. What this means is any data related to traffic, sessions, visitor behavior will not be tracked in the traditional Shopify Analytics section. What this means is that you will need to integrate Google Analytics (or similar) to tailor your analytics to exactly what you need and use that as the source of truth. The Shopify data will still be collected for sales and any transactional events that happen within the admin.