How to Create a Pitch Video for your App

Shopify Staff
Shopify Staff
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Whether you’re submitting your app to the Shopify App Challenge, or trying to pitch an app idea to businesses and investors, knowing how to create an effective and engaging pitch video can be a great skill for inspiring people to engage with your idea. 


Plan your pitch

Your pitch should be 2-minutes total. It can be as simple as a screen capture with voiceover like this, or combination of screen captures with a talking head like this. Some notes to consider:


  • Keep it short, and simple.
  • Tell the story of the problem you are trying to solve.
  • Show us how you’re solving it.
  • Focus on the key functions of your app.

Once you’ve decided what you’re going to show and tell, it’s time to record your video and upload it for the judges to see. 


How to record your screen:


The easiest and fastest way to record your full 2-minute video is as a screen capture with a talking head. To achieve this, you can use tools like Loom, Screencastify or Bandicam (Windows). 


Time to upload:

There are many places you can host your video. YouTube or Vimeo both offer public and private options if you wish to hide your video from your public channels, just ensure the link you are sharing can be viewed by the submission team.


You can also upload the MP4 of your video into Dropbox or Google Drive or whatever cloud based file sharing program you use, and share the link for the submission team to review. Also, ensure it is accessible for anyone who has the link to view so we do not need to request access.


You did it! 🎉


If you have any questions please post within the App Challenge discussion area.