How to handle shopify variables in a headless workflow

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Hi,

I'm developing a gatsby Shopify headless store and I'm wondering what is the best way to handle the Shopify liquid variables.
For example regarding email notifications, when a customer creates an account he/she receives an email with a link to the site to reset the email.
I know I can edit the liquid code in the admin section, but is there a way to handle the variables without hard coding each notification template?
For example to change shop.url somewhere to my admin address so it will update in all the store environment?

Thanks,
Lior.

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