Shopify App marketing dos and don'ts?


Shopify's policies make it clear - no cold email. They also don't want you messing around with the design of their brand assets.

What is less clear to me is what is the right way mention the fact that we offer a new Shopify app in text - be that on our website, mentions in the press, descriptions in any media releases, and the text of any online ads. I totally understand that implying any sort of Shopify endorsement is strictly forbidden, so any advice on what is legit and acceptable?