App type

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I need help with choosing the type of application (private, custom or public). The functionality of my application will be associated with product subscriptions. Management should be from the admin panel of the store, and on the site near each product there should be buttons to buy and subscribe to the product for 3, 6 or 12 months. This is where I want to start. Further, each buyer should be able to cancel his subscription in his personal account, skip one of the 6 months of subscription. I also need to be able to send gift vouchers for a subscription for 3, 6 or 12 months. I really need help in choosing the type of application. Thanks