I suggest you can use our PageFly Page Builder
When you create a landing page with PageFly, you can set "name" for any single buttons, tabs or other elements. In the back end, we connect these elements' name with Google Analytics and Facebook Pixel. So when people click on any action, all that events will be recorded in Google Analytics and display on an in-app dashboard, so that you can track all user activity on the Analytics dashboard
Especially, as we are collecting users' feedback, you can install PageFly for free. Just go ahead and give it a try
In the meantime, I share one of my preferences on reading users' activity on Google Analytics. Hope this helps ;)
I'd add one more point to Google Analytics and not using the app. The app actually will have to get the data from Google Analytics API. Often Shopify merchants ask about how Google Analytics can help undesrtand users behavior and wrote the article about that.
Feel free to take a look and let me know what do you think.
If you're looking for analytics about your products (and not your website traffic) then Hype the Like might help. It's pretty simple, it just installs a Tinder-like widget on your website and your users like or dislike your product catalog. Then you get the stats back, and voila, you can start to learn what your best products are before you sell them.
Check it out here: https://apps.shopify.com/hype-the-like
No apps can beat Google analytic. Learn how to use it and it will become one of the best tools in your arsenal. We wrote a guide on digital analytics, I think it might be helpful to you.