Cannot add item_group_id with Google Channel for Google Shopping ads + Descriptions not from me

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Hey guys,

Google Channel is giving me a huge headache. My products are showing up on Google Shopping but every size shows up as a different product. I know this has to do with item_group_id but there is no place you can ad this! I want only one ad per product whihch includes all variants. This is just stupid. I can also not add sizes to my variations but only to the parent product. BUT the variations are the sizes so I want to add them there...

Also some off my ads show up with a description from someone else that is selling te same product. I made very good descriptions for my products but now it show a really bad description from another sellers somtimes. My descriptions are made so this shouldn't be happening.

This app only causes me headaches, and I don't want to add all my products manually. Apps like DataFeedWatch are to expensive for me. This needs to be done right once without spending 34 dollars a month.

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Shopify Partner
456 9 84

This seems to be an issue with the app or data feed management tool you are using.

Please note to be a bit clear on terminology, a product is a unique SKU. If you have 2 main products with each 3 colors, these are considered 6 products or 6 SKU's.

For example with my application, you can choose to only show main products, or include all it's variants.

I recommend you check the documentation of the system you are using as each is different.

 

Yes descriptions from other merchants or manufacturers can be used rather than yourself. There are two occasions this happens. 1) If the manufacturer has created a manufacturer feed the Google will use the Manufacturers defined values.

If there are many advertisers selling the same product, Google will sometimes group products and then use the values that had the best results. IE clicks, ctr, impressions etc...

 

Yes some tools are more expensive, some are cheaper. Check out my application, I think you will find the pricing to be nicer. I offer DIY and managed services.

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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So there is absolutely nothing I can do to change those description or false images?? Those descriptions are like REALLY horrible compared to mine. I mostly sell products that are not sold by many others. At one instance at an add for black socks they added the white variant in the picture as well. Why do I need to make awesome description if google decides to show someone else's crappy description? How do they know that one works better if they don't give mine a chanche... I am getting really frustrated with this. This is unnacceptable, I pay for it so I decide how the ad looks

I added the sizes and item_group_id with a supplemental feed and it still doesn't group them together.

I am ok with products not showing variants if they have multiple sizes tho so I am going to check out your app.

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Shopify Partner
456 9 84

I totally agree. Google uses machine learning. So if yours is indeed much better, over time, your data will be used in grouped listings.

You can complain about this directly to Google, no point using forums to vent your frustrations as you know we are users like you and can't do anything about it. Only Google can change this.

When you say it doesn't group. The usage of content from other merchants only happens in grouped listings.

If you are not in a grouped listing, it only happens if the manufacturer has decided to submit their data. In this case, there is no machine learning and it is because the manufacturer has decided this. Get in touch with the manufacturer in this case.

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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The sizes don't group. I have a product with 5 sizes and they show up as 5 different products, I want a dropdown with sizes or just only the parent product without the sizes. I think you said that you could do that with you app right?

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Shopify Partner
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Yes, that is entirely possible. Regardless of adding the correct item_group_id and variant attributes, there is no guarantee you can grouped listings.

Because you where mentioning wrong descriptions, I did not know you were talking about self grouped listings or merchant grouped listings. Google Shopping is very big and has lots of complexities.

What I meant wit my application is based on merchant grouped listings. Not variant grouped listings.

While yes my application will accurately group variant listings. It is based on many machine learning data if your products are grouped or not. Even when following all requirements, there is no guarantee.

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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That is just stupid right? You fill everything in right and Google decides to just do it different anyways. So if I am correct, the item_group_id is for sizes/variants to group them together but there is no way of knowing if google actually does that? Because I sell socks that are mostly not on Google Shopping etc...

I think the best way to go is ad a feed with just the parent products and then they see the sizes when they come to the website right? Otherwise it is just chaos if every size gets a different listing. If that is the way to go and your app can do that then I will sign up for sure. Hopefully it might be possible with a size dropdown but if I understand you correctly that is not..

In a perfect world every product gets one listing (with or without sizes), my own description and my own images. But if I understand correctly a lot is just out of our control?

But with your app I can do a lot better and at least get only one listing per product right?

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Shopify Partner
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To increase the chances, also make sure to submit accurate product identifiers, ie bar code, brand.

And if you are the manufacturer you can further increase the chances by submitting a manufacturer feed.

 

It's not stupid, it's just the reality of modern advertising. You can't escape automation, in a few years, everything will become automated and you have zero control. That is the direction I am expecting Google to go into. For me personally, I avoid fighting everything, and instead take advantage and work on things to improve performance. Much easier and better use of my time to get results.

You could indeed only list parent products, however, the overall performance difference from listing all variants vs just the parent is significant enough to consider to list all products. More listings mean more opportunities to get a sale.

There are many scenarios, intent, customer behavior that you or I can not predict. Hence why sometimes items are grouped, sometimes they are not. It just depends on so many factors. Using your own visual searches as a rule, is not good, there are 1000's of different search results for the same exact search term. It would be impossible to see it all. Hence why using actual data in Google Ads to make your decisions is better and more accurate.

I recommend avoiding using your opinion to force your advertising to behave in a certain way, and instead focus on results. I have had a few clients in the past that relied heavily on opinions, rather than actual data. The best way to test is just to compare. Run your ads with all variants for 1 month, then without it for one month and just compare the results.

Advertising is very complex, I learn something new every week and have been a professional advertiser for over 12 years.

You can also exclude products directly in Google Ads, so you do not need to use a new feed solution.

However there are many tools in my application that allow you to improve the quality of the feed without affecting the website.

So I recommend first, forget about all the little details. If your concern is parent products vs variant, then test it. 

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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I feel like spamming Google with 5 of the same products does more harm then good. If someone searching for Pierre Cardin socks and stumbles upon: Pierre Cardin Socks size 43-46 but he has size 39 then he is not gonna click. But I do have size 39 but he is not gonna see it...

If everyone is having the issue with the different descriptions and sometimes images then I can live with that. I do kinda need to figure out what is best for the ads tho. I feel like spamming all product variants in a different item is not the way to go because it looks like chaos. Especially if they also include some crappy description that someone else put in Google Translate..

So what is your app gonna help me with if you say that I need all variants on Google Shopping in a different item, I allready have that so you actually saying to me it is all ok? I have 0 errors in my feed and it is all good.

If I decide to go to your app then I have to delete my current feed right and upload it again?

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Shopify Partner
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And how do you know the person is not going to click. Can you share your statistics that show what you say is true? Remember personal opinion is not the same actual real world data.

What you say can be true, but if the person is looking for size 39, they tend to use search terms with 39 or use filters in the left hand side. However with apparel product, the behavior is as followed based on data around $25 million dollars of clicks. Searching size don't happen.

A user will just search product or product + color and assume the size they need is available.

A user will only search for sizes, if its not commonly stocked, such as very large sizes.

From reading all your posts, it seems to me that you have a perception of how Shopping works without having looked at any data.

Wether or not you want to use my application is up to you. Based on all your posts, if it is specifically for what you are talking about. No don't use it. I only recommend my application if you want to advertise and get sales, ie for improving your data feed quality.

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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