Digital marketing

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Like every other form of marketing, digital marketing is a way to communicate with and impact your future customers. The real difference is that you can interact with and influence those customers via the internet.

Marketing your business online, whether you name it digital marketing, online marketing, or internet advertisement, is a big deal these days. After all, internet use has more than doubled in the last decade, causing a significant change in how people buy goods and communicate with businesses.

Digital Marketing Assets

A digital marketing asset can be almost anything. It literally needs to be an online marketing tool. However, many people are unaware of the abundance of digital marketing tools available to them. Here are a couple of examples:

  • Your website.
  • Identifiable properties (logos, icons, acronyms, etc)
  • Material on camera (video ads, product demos, etc)
  • Photographs (infographics, product shots, company photos, etc)
  • Material that is written (blog posts, eBooks, product descriptions, testimonials, etc)
  • Online tools or products (SaaS, calculators, interactive content, etc)
  • Social networking accounts are reviewed.

Digital Marketing Strategies

Pay-Per-Click (PPC) Marketing

 PPC advertisement is a broad term that applies to any form of digital marketing in which you pay for each user who clicks on an ad. Google AdWords, for example, is a form of PPC advertisement known as "paid search advertising.


Search Engine Marketing (SEM)

You can run text advertisements on Google, Bing, and Yahoo's Search Engine Results Sites (SERPs). Paid search ads is one of the most successful ways to reach out to people who are specifically looking for a product or service similar to yours.


SEO stands for "search engine optimization" (SEO)

You can use search engine optimization (SEO) to try to rank pages or blog posts on your web organically if you don't want to pay to appear in the SERPs. You don't have to pay for every click, but having a page to rank normally takes a long time and a lot of effort.


Marketing on Social Media

Social media marketing, like SEO, is a free, natural way to advertise your company on social media sites like Facebook and Twitter. Organically promoting your company on social media, like SEO, takes a lot more time and effort up front, but it can pay off in the long run.


Marketing with Content

Another broad digital marketing concept is content marketing. Any digital marketing campaign that uses content assets (blog posts, infographics, eBooks, videos, etc.) to create brand awareness or generate clicks, leads, or sales is referred to as content marketing.