Google Shopping - no longer appearing

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Excursionist
38 0 7
Hi guys.

One day, we were seeing our ads on a plethora of different sites.

From the nest day onward, none of us have seen a single ad, anywhere, including the sites that we had previously seen them on.

What changed? We don't know. We DID promote a theme to replace the existing live theme as we had been developing a new module for the homepage, however, I wouldn't have thought this could have any impact as Google Shopping is linked to our product catalog, and not anything to do with the theme, right?

Aside from that change, which may just be coincidence, we haven't done anything else. The avg daily spend is the same as it was, our products are the same (though we've added a couple since).

Only other thing we've done is create a couple of new Google Ad campaigns.

Can anyone help diagnose?

Thanks!
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Shopify Partner
458 9 84

Please note that visually looking for your ads is not an indicator of ad activity or performance, in fact it will give you all the wrong info.

Why? so many but mainly if you repeatedly see your own ads and do not click on it, Google assumes you are not interested and then no longer shows it.

Also repeatedly seeing your own ads, increases impressions but lowers CTR, which damages your performance.

 

Instead, go to Google Ads to view the performance, this is the only accurate way to manage your ads.

 

You can also check if your products are still approved in Google Merchant Center > Products > Diagnostics.

 

Hope this helps.

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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Excursionist
38 0 7
Hi

The Google Shopping campaign is still definitely active and apparently receiving visits.

However, we have not been able to see our Google Shopping display ads on third party websites since the change we made to our theme (which for sure could be a coincidence).

We've tried on multiple devices, browsers, history cleared. We can't find our ads ANYWHERE.

Remember, we were seeing them EVERYWHERE before the change. Then suddenly nothing. We're thinking we can either reinstall the Google Shopping Shopify app, and/or revert back to the old theme.

Has no one else got any ideas.
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Shopify Partner
458 9 84

1) shopping ads and dynamic display remarketing ads are different. My answer was based on Google Shopping Ads.

 

2) Check that your remarketing code is still working

 

3) Check in Google Ads > tools and settings > audience manager > audience source > view details for the id or product id and check that they match the id's in your data feed.

 

4) If you are using smart shopping, there is nothing that can be done to make changes as it is automated

 

5) If you are using standard shopping, then make sure you have a display dynamic remarketing campaign. Check your settings, check if changes have been made.

 

If you continue to get stuck, I recommend you contact Google directly: https://support.google.com/google-ads/answer/7218750

I'm a Google Shopping Specialist & a Google Ads Platinum Product Expert (Only a hand full of Platinum experts in the world!)
Need a Premium Data Feed Management Tool? Get in touch. (DIY/Managed)
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Shopify Partner
714 106 265

Hi - don't see how this is related to your theme or the app. What does your actual Google Ads account show you in terms of impressions across Google & Google display network? i.e. does Google say you are still getting impressions on 3rd party sites.

If helpful then please Like and Accept Solution
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Excursionist
38 0 7
1) shopping ads and dynamic display remarketing ads are different. My answer was based on Google Shopping Ads.
Z - we didn't configure nor am I aware of any way we can control "Shopping Ads" vs "Dynamic Display Ads". As far as I know, we just have the Shopify "Google Shopping" app installed, which I believe just pushes out product data to Google Merchant API.

We simply set a budget and let it do its thing.


2) Check that your remarketing code is still working
Z - It's true, we may have been messing with the Google Analytics remarketing settings. How can we test this?

We also made some changes in Shopify and added a different GAnalytics script to our checkout and added something to our liquid files as advised on some YouTube video... But can't really measure what potential impact this might have had.


3) Check in Google Ads > tools and settings > audience manager > audience source > view details for the id or product id and check that they match the id's in your data feed.
Z - will try this


4) If you are using smart shopping, there is nothing that can be done to make changes as it is automated
Z - Again, not sure we just installed and set a budget.


5) If you are using standard shopping, then make sure you have a display dynamic remarketing campaign. Check your settings, check if changes have been made.
Z - will do
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Excursionist
38 0 7
So far I don't think I've found a way to dig deeper into the Google Shopping campaign to investigate the traffic sources. It's just all lumped into the campaign no?
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Shopify Partner
714 106 265

In the Campaign view (in Google Ads) you should see a split between Google traffic & 3rd party traffic, as per screenshot below:

 

GShopping.png

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Excursionist
38 0 7

Bear with me:

 

ShoppingCampaign.png

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Shopify Partner
714 106 265

Ahh, as @EmmanuelFlossie mentioned, I think it looks like you are using Smart shopping rather than doing it manually. When you use Smart shopping it hides all this detail from you so there is not a lot you can do, Google automatically determines where & when to show your shopping ad.

 

Emmanuel is probably more of an expert on this than I (it's his job :) but IMO I wouldn't use Smart shopping, I would set it up manually in a 3 tier approach (Generic, Brand, Product specific) and use negative keywords (I'll try and find an article that explains what I'm on about). I find this approach far more cost effective & gives you much greater control.

If helpful then please Like and Accept Solution
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