My Shopify store traffic is quite good because I'm running ads, but I still have no sales.
So what can I do to increase the conversion rate? Any advice?
Follow the two easy Shopify tip to get the most out of Shopify and set up your eCommerce business to a new level.
Upsell and cross-sell
Selling the necessary accessories with the product also helps you increase sales.
For instance, a person buys a new guitar, but after a few years, it needs to be updated. Thus, when purchasing a guitar, clients tend to need strings, a capo, a tuner, a case and other related accessories. When a business knows consumers need other items to go along with that shiny new guitar, cross-selling happens.
In this case, I wanna suggest Upsell Cross-sell Smart Tool. Shopify merchants can offer a bundle of products (optional), discounted upsell, discounted cross-sell, and so on.
Eliminate abandoned carts
Nearly 60 to 70 of every 100 customers visiting your website will abandon their shopping carts. That makes a lot of e-commerce businesses lose money.
The price and additional fees are two of the main reasons customers abandon their carts. They will leave your site if they can find the same product for a cheaper price elsewhere. Besides, if they realize the shipping fees or other unexpected costs are added to their order, they will find other websites with the free shipping service.
Reduce or eliminate abandoned carts by sending reminding emails to clients. In this case, I highly recommend Thank you Email or Email with Love application, a tool that helps Shopify merchants to retain clients. This app automatically sends mail for customers and remind them of their previous abandoned cart. Don’t forget to add a discount quantity or coupons to allure them to comeback.
Hope this do help!
We believe your customers would want to buy more if they see better product images and galleries, and images are tagged by products.
And we have a solution for you: Shoppable Instagram Gallery
If there is anything else I can help you with, please let me know.
Wow hi Hilderson,
Thank you so much for your suggestion. I have tried free shipping for quite a while and it's effective. But I think appealing UI will help me to encourage my customers to buy more.
I've seen those apps and they are good. I will try those in the future.
Thank you so much,
I've installed and tried to use your app. At first, honestly, it's quite easy to use.
I will try to use the full capability of this app.
Conversion rate depends on many factors, so to increase conversion rate usually you'll have to do many things at once. That means keep testing until you find the winning combinations. Of course, nobody has resource to do blind testing all day, so here are some suggestions:
- Optimize product page
- Have a strong CTA
- Make your site easy to navigate and checkout.
We have a full guide on increasing conversion rate on Shopify, you can check it out.
IMHO I would first look at analyzing where your drop offs are, before you start adding new apps that could 1) detract from your overall experience 2) not solve your users actual problems 3) reduce your margins, these apps cost you $.
Note that analyzing doesn't just mean looking at charts, it also means getting feedback from your customers however possible and there are multiple ways to go about this. Just my 2c from experience having worked for a > $3B ecom. Happy to answer further questions on how to go about this or do a 1-1 with you.