Here's why Mailchimp is no longer in the Shopify App Store

Community Manager
Community Manager
95 5 75

Effective today, the Mailchimp app is no longer available in the Shopify App Store. There are no immediate changes for merchants currently using Mailchimp, and we offer many other incredible email marketing apps.

 

We always want to be transparent with our merchants, so here’s what happened with Mailchimp.

Over the past 18 months, Shopify has had growing concerns about Mailchimp’s app because of the poor merchant experience and their refusal to respect our Partner Program Agreement. Our terms require app partners to share all important data back to the merchant using Shopify’s API to help them run their businesses.

 

It’s critical for our merchants to have accurate, complete insight into their businesses and customers, and this isn’t possible when Mailchimp locks in their data. Specifically, Mailchimp refuses to synchronize customer information captured on merchants’ online stores and email opt-out preferences. As a result, our merchants, other apps, and partner ecosystem can’t reliably serve their customers or comply with privacy legislation.

 

We will never put our merchants’ trust on the line like that. The data captured on behalf of our merchants belongs to those merchants, it’s as simple as that. Mailchimp was not willing to agree to these terms. That’s why Mailchimp has been removed from the Shopify App Store.

 

Our app store is a carefully curated space with an incredibly high standard of quality, designed to provide the most value possible to our merchants. We will always preserve this, and we won't shy away from making tough decisions to do so. The vast majority of our partners respect that standard, and are great contributors to making commerce better for everyone.

 

We’re here to help you find the apps that best suit your needs and goals. Get in touch with us any time for more support or to answer questions about your store and the apps you use.

 

Thanks for reading.

TyW | Community Manager @ Shopify
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26 Likes
Tourist
5 0 34

Sendlane has a deep data integration with Shopify and we will gladly work with any customers who have been affected by this...let's keep the customer top of mind!

12 Likes
Shopify Partner
5 0 2

Why not build/buy your own ESP? 

1 Like
New Member
1 0 2

Omnisend has deep integration with Shopify and it is one of the top app under email marketing category. Definitely, it can be a good alternative for Mailchimp.

2 Likes
Excursionist
12 0 16

Can someone recommend an app that will automatically add emails to my Mailchimp list that I collect from shopify online and shopify POS?

 

That's really all I need. I don't need cool pop-ups and marketing strategies from a third party app and I don't want to manually be adding emails. 

4 Likes
Shopify Partner
1 0 1

If you are larger merchant, we recommend Hubspot. 

1 Like
Tourist
5 0 34

Since you copied my homework, why do you price on number of sends as opposed to being profile centric with your "standard plan"? And just curious, do you own your own delivery?

9 Likes
New Member
1 0 1

ActiveCampaign has a Shopify Integration:

https://help.activecampaign.com/hc/en-us/articles/115000202150-Shopify?_ga=2.92046938.190259186.1532...

 

We're comparable to MailChimp: https://www.emaildrips.com/activecampaign-vs-mailchimp/

 

If you'd like to see the solution in action or discuss making a switch let me know: csaunders@activecampaign.com

1 Like
Tourist
5 0 34

The only time an all in one solution works is when we are talking Club Sandwich or TrailMix...if you're looking for cross channel marketing automation, look no further: sendlane.com

7 Likes
New Member
1 0 2

I'm hungry for some solid marketing automation. How would you say Sendlane works for that, @NSparks ?

2 Likes