What is Voice Commerce and How Can You Enable it for your Online Store?
Brick-and-mortar stores face stiff competition from online commerce as customers flock to the web to purchase everything, from clothes to groceries, and services like same-day delivery are making the shift to e-commerce a no brainer for the masses. However, advancements in voice recognition technology are creating new opportunities in online retail, and one emerging new trend is that of voice commerce or v-commerce.
What is Voice Commerce?
Quite simply, voice commerce is the ability to purchase things online using just your voice, and a compatible smart device, such as your phone, tablet or smart speaker (connected to the internet).
Just like you check the weather with Siri, you can browse an online store’s entire catalog, ask questions, get product ratings, check their availability and pricing and place your order - all without having to browse the web or stopping to use your phone or tablet with both hands.
Voice commerce or v-commerce is conversational commerce at its simplest, and the experience is much like having a dedicated salesperson guide you through your entire purchase journey.
How does Voice Commerce work?
You’re probably familiar with voice assistants, especially Siri, which was Apple’s take on a voice commands solution.
With voice recognition processing becoming more powerful, we’re witnessing the rising popularity of smart speakers, like Amazon’s Echo, Google Home, and Apple’s HomePod, all of which use voice recognition technology to process voice commands.
Voice commerce makes use of advancements in voice recognition and leverages interfacing apps, such as Amazon’s Alexa, Google Assistant and Apple’s Siri to communicate a customer’s voice to the processing bot, and then receiving responses, which are then converted to voice and played for the customer, creating an instantly engaging experience.
Simply put, voice commerce is delivering a hands-free online shopping experience to the masses.
Examples of Voice Commerce
An example of v-commerce can further help understand how it works. In this case, we can assume that a customer has the Amazon Echo smart speaker, which uses Amazon’s Alexa voice assistant.
Customer: Alexa, tell ABC store to send me a power bank for charging my phone.
Alexa: Sure, which brand and capacity of power bank would you like?
Customer: Check if they have a Samsung 10,000 mAh power bank.
Alexa: Yes, it is in stock, which color would you like?
Customer: What are the color options?
Alexa: It is available in silver, white and black.
Customer: Send me a silver one.
Alexa: Thank you for placing your order, it will be sent to you shortly.
Benefits of Voice Commerce?
Just like e-commerce and mobile commerce brought unparalleled convenience to customers, voice commerce is the next step in customer experience enhancement. As a shopper, you get instant access to any supported store’s catalog in audio format, and you can go over available items even as you do other chores or your daily commute.
You don’t need to use a computer, a keyboard or a mouse to shop via voice commerce. The experience is more direct, engaging and less time consuming since you are unlikely to get distracted browsing through products and end up buying things you don’t need. With voice commerce, you get to ask exactly what you want and get it delivered within minutes.
As a store, enabling voice commerce allows you to expand your customer base, improve customer retention and satisfaction and enhance conversion rates.
If you don’t have voice commerce-enabled for your store as yet, you’re missing out on potential customers and new sales.
How to get started with Voice Commerce for your store?
Typically, voice commerce has been relegated for big brands that can afford the required technical resources. However, voice commerce startups, such as VoiceFront.ai are leveling the playing field by allowing any online store to enable voice commerce without the need for coding or technical expertise.
Some of the key features offered by VoiceFront.ai include:
You don’t need to know any coding or hire a developer to enable voice commerce using VoiceFront.ai.
Automatic Catalog Maintenance
VoiceFront.ai automatically updates your stock catalog without any input required from your end.
Personalized Customer Experience
Using artificial intelligence, VoiceFront.ai manages to deliver personalized customer experiences to every user, 24/7, like a dedicated sales assistant.
VoiceFront.ai provides access to detailed business analytics to help you understand your customer journeys and optimize them for better conversion.
Complete Sales Solution
With VoiceFront.ai, your entire store becomes accessible to customers using voice commands, and they can complete their entire sales cycle, from browsing products to placing an order - all using voice.
In light of the coronavirus situation, and In order to help online merchants with the stress and frustration that it brings with it, we at VoiceFront would like to help out and give e-commerce brands our service for free.
If you are interested, please register for our service at https://www.voicefront.ai
With a few simple steps, we will have your voice store set up quickly, so you can increase your sales during this bizarre time we’re all going through.
Wishing all of us to get past this crisis safely.
Your friends at VoiceFront.
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Thank you for the information, this really helpful information for the configuration of voice process on our store.