I've launched my store for 2 months. My site recently has some traffic but only made 3 sales unfortunately. I've created Facebook account and run ads to catch up with my customers but I just get traffic with no sales, I don't know why my potential customers are not converting. Could you show me the ways to improve my store's conversion? Thank you so much!
Hello @jhubert, I hope you are doing well! please share your store URL.
It can be quite difficult to get started, but luckily, as you mentioned at least you have managed to drive traffic to your store. Now you have to think of ways to ensure that these visitors would be willing to return and make a purchase.
What you could try out is to start building a list of email/SMS subscribers who you could contact about special offers, updates, etc., and keep them engaged.
You have probably noticed that sometimes when you enter e-commerce stores a pop-up asking to join subscribers list appears. It can offer some kind of incentive in exchange, such as a discount on the first order, to motivate a visitor. This is what you could try out as well and see if this will help your sales.
Once you have managed to build a base of subscribers, you can build a more focused strategy on how to make your subscribers loyal shoppers. For a personalised experience, SMS marketing is something to consider. Senderium app can make it easier for you, guiding you through your first campaign and also offering pop-up options.
Hi @jhubert ,
What audience you are targeting too? Have you added some specific filters like lookalikes or retargeting audiences?If you are generally advertising to any people basis on only on the country, you might be setting up things terribly wrong.
The card abandoned rates for any e-commerce store are generally upto 65% percent. Most of this people could be converted if they are reminded of there carts in advertisements. Try to create re-targeting campaigns to show people ads of products which they have left abandoned in there carts.
Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting
Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:
You must also try this app Addyz. It will help you create branded catalogues and full funnel campaign strategies to increase your conversions and roas.