Is there an app to A/B test your homepage?

Andrea_H1
New Member
4 0 0

Hello, 

I would like to A/B test my homepage by moving around some of the sections to see if one option resonates more with my audience.

Is there an app that lets you do that?

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ViktorApps
Excursionist
33 0 10

Hi Andrea, 

 

That's a great idea! I don't think there's anything like it in the Shopify App Store so far, but you can try using Optimizely: https://www.optimizely.com

 

At least until I develop something. I hope you don't mind I borrow your idea. :)

 

Sorry for brevity, sent from my phone.

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Hi Andrea,

I'm Sarosha from Aiva Overlays! To A/B test your homepage, Optimizely and Google Optimize are great options (the latter is free).

If you'd like a multivariate testing platform for overlay campaigns that pop-up, slide-in or take over the whole page - you could use Aiva.

Please let me know if you have any questions about any of the platform mentioned above!!

5x your website conversion today → Aiva For Shopify
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Andrea_H1
New Member
4 0 0

Thanks! So for Google Optimize, I can set up two different homepages (moving around sections) and then test on Google Optimize?

Would I begin doing this by duplicating my theme? I am so not technical, so I am trying to figure it out. 

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Hi Andrea,

Once you add the Google Optimize script in your theme using the steps outlined here, you can just use their platform to change your home page and create A/B test variants. You shouldn't need to duplicate your theme or make additional changes to your Shopify site apart from adding in the required code!

Hope that helps :) 

5x your website conversion today → Aiva For Shopify
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Impress
Shopify Partner
17 1 3

Hi Andrea, there is an app for Optimizely if you're interested – https://apps.shopify.com/optimizely-1

It's the only way to get revenue events on Optimizely without an expensive Shopify Plus plan.

Hope it helps!

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Kapil3
New Member
1 0 0

Hi Andrea,

Yes, definitely you can do that. As a matter of fact, we have just published a case study of a custom Shopify app we implemented for a client that fulfills this purpose.

The app was tailor built to support automatic implementation of A/B test variations based on : The actual theme or The product attributes.

You can run the A/B test in the background where the app will switch between the variations you will setup automatically for a scheduled period of time and frequency.

Not just that, once the test is complete, the app accumulates all the analytics of clicks, add to cart, conversion percentage, etc and chooses a winner variation automatically for you.

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JoesIdeas
Shopify Expert
1195 106 290

Anyone wanting an easy solution, you can do this with Theme Scientist A/B testing app.

 

How it works:

- Duplicate your live theme then make the changes on this new theme

- Start an A/B test with Theme Scientist

- It will automatically swap the 2 themes at midnight and track the stats

- Run it for 2 - 4 weeks, analyze your data, then set the winning theme live and enjoy the increased conversion rate

 

If you want to do it manually:
- Do the same duplicate method

- Set an alarm to yourself to publish the different themes every day at exactly the same time

- After the test period, use Shopify Analytics and put the metrics in a spreadsheet row for each day

- Analyze and determine the winner

 

Founder of Speed Boostr (Shopify optimization experts, theme customization, custom app development).
Creator of Shopify Analyzer (first performance analysis tool for Shopify sites, free for the Shopify community).
Creator of Order Automator (auto tag orders and customers + auto fulfill orders + email notifications).
Creator of Theme Scientist (A/B testing app) and Tip Jar (add a tip button to your store).
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