We used to pay $15usd/month for omnisend app on our store www.ferlowbotanicals.com After a recent price increase notification from omnisend (previously soundest) we decided to review our billing and usage. Wow!! Billing was up to $75usd/month based on our "all subscribers" list! It turns out likely some bots were adding fake emails to the tune of over 5900. Our monthly pricing is based on how many subscribers we have.
Apparently in 2017 this article came out https://www.omnisend.com/blog/how-to-protect-my-website-from-spam-bots/ but the "Spambot Hunter App" can't be found anywhere today.
Omnisend recommended "double opt-in" signup which makes sense.... you sign up then receive an email where you need to confirm your signup. Now... why isn't this a turn-key standard feature, because obviously omnisend knows bots can kill our subscriber lists.... but then again, they charge you money based on how big your subscriber list is right?! Hmmm.
So as you can imagine I'm well pleased right now to have overpaid for some 2yrs of omnisend service.... we barely send out any newsletter emails.
Deleting bad emails from your subscriber list is a chore as well. It's going to take hours to clean it up. Omnisend suggested https://neverbounce.com/omnisend which for 5900 emails would cost us about $38usd.
At the end of the day it seems to me that some of these email marketing apps can be a pandora's box. BE CAREFUL, read the fine print, find out exactly what you are paying for and check your billing every month so you don't lose a lot of money like I did.
Yep, it's my own fault I let this slide. Lesson learned.
Neverbounce tells me 4% of my list is not legit emails. Well... neverbounce isn't an option for us anyhow... they don't take paypal and I've had my CC taken too many times to count. I don't do anything but PP payments for unknown websites.
So.... what's the lesson learned here? Well, make sure you have double opt-in verification. If your email signup list does explode big time, should you export out those emails every month and use something else besides omnisend for newsletter emails? Lets say you have 10,000 subscriber emails... that will cost you $102usd/month.
If you are curious, click the pricing link here: https://www.omnisend.com/pricing/ and pop in the number of email subscribers at the top, it will show you your monthly cost of omnisend. Gets expensive fast.
So... a bit to think about here. If you aren't sending monthly emails to your subscribers, is the high cost worth it?
So we are STILL having fake email signups.
Here's the real issue. Omnisend integrates into shopify, however, when someone enters their email address into the signup form - omnisend sends them a double-opt-in email to confirm their signing up. That's all fine. However, shopify DIRECTLY adds the email to shopify's customer list without any double-opt-in or anything. That's the PROBLEM!
Eventually, omnisend imports the customer list from shopify and BANG adds all the garbage bogus email addresses entered by bots.
Option #2 is a captcha added to the signup form. Well not possible with omnisend. Can shopify???
Ok, yes, I have an email filter setup to weed out these bogus emails, but shopify shouldn't accept these emails into the customer database on a whim. Someone needs to FIX THIS PLEASE. This is happening across multiple stores - what I'm hearing from the grapevine.
I think this only happens if you use the subscribe form defaulted from Shopify INTO Omnisend. If you build your own form within Omnisend, then it doesn't link to Shopify. Rather, you have to export the list from Omnisend (CSV file) and then import the CSV file into Shopify. Shopify provides the option to overwrite existing emails (or ignore). Seems like some work to convert the CSV format so that Tags are captured. But perhaps this is the workaround in addition to the email confirmation.