We used to pay $15usd/month for omnisend app on our store www.ferlowbotanicals.com After a recent price increase notification from omnisend (previously soundest) we decided to review our billing and usage. Wow!! Billing was up to $75usd/month based on our "all subscribers" list! It turns out likely some bots were adding fake emails to the tune of over 5900. Our monthly pricing is based on how many subscribers we have.
Apparently in 2017 this article came out https://www.omnisend.com/blog/how-to-protect-my-website-from-spam-bots/ but the "Spambot Hunter App" can't be found anywhere today.
Omnisend recommended "double opt-in" signup which makes sense.... you sign up then receive an email where you need to confirm your signup. Now... why isn't this a turn-key standard feature, because obviously omnisend knows bots can kill our subscriber lists.... but then again, they charge you money based on how big your subscriber list is right?! Hmmm.
So as you can imagine I'm well pleased right now to have overpaid for some 2yrs of omnisend service.... we barely send out any newsletter emails.
Deleting bad emails from your subscriber list is a chore as well. It's going to take hours to clean it up. Omnisend suggested https://neverbounce.com/omnisend which for 5900 emails would cost us about $38usd.
At the end of the day it seems to me that some of these email marketing apps can be a pandora's box. BE CAREFUL, read the fine print, find out exactly what you are paying for and check your billing every month so you don't lose a lot of money like I did.
Yep, it's my own fault I let this slide. Lesson learned.
So.... what's the lesson learned here? Well, make sure you have double opt-in verification. If your email signup list does explode big time, should you export out those emails every month and use something else besides omnisend for newsletter emails? Lets say you have 10,000 subscriber emails... that will cost you $102usd/month.
If you are curious, click the pricing link here: https://www.omnisend.com/pricing/ and pop in the number of email subscribers at the top, it will show you your monthly cost of omnisend. Gets expensive fast.
So... a bit to think about here. If you aren't sending monthly emails to your subscribers, is the high cost worth it?