I'm doing some research about a product I want to build and would like to find out how many of you use Guest checkout or Customer accounts.
I've read some statistics and ~35% of people abandon their carts because the website requires them to create an account. So I would like to get that number as low as possible.
My idea is to create a novel way for creating user accounts. It would only require 2 clicks and no filling out forms or passwords. The basic principle is to require that users SEND an email to login to their account.
A bit of technical details, when an email provider sends an email the "from" fields looks like this: