I would like to ask you about unpublished application. I'm working on Shopify Application and I would like to promote this application for my clients but my application is not published in Marketplace. Can I promote this application for my clients or should I publish it first?
Is it possible, that my application has any limits/restrictions because it's not published in Marketplace? Or is it possible that this application will be closed/remove because it's not published in Marketplace?
There is no requirement for an app to be published on the app store, and merchants can still install it being provided with a direct link. There is a warning stating that the app is not listed and the merchant is proceeding on its own risk. There are no limitations/restrictions as far as I know.