We are currently redesigning our main upsell app Candy Rack. We like clean & simple design, but one of the ideas we got is to add custom labels/tags for each upsell item. They would be optional and the merchant could enter custom text and colors.
The main goal would be to increase upsell take rate and drive more customer focus towards the upsell items. It would look like this (the label [BESTSELLER] etc.):
On the other hand, we find it a bit distracting and possibly driving too much attention to upsells instead of Continue CTA.
Any thoughts? We would also like it to A/B test it with our top merchants to get some real data.