google shopping ads

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New Member
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I created ad groups including the 30 products I listed . They are separated groups 

 

Then when I added new products, the products are divided into one group autamatically. 

 

I dont know how to keep them separated. Does anybody have advice?

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Shopify Partner
155 2 22

You can seperate products in ad groups using subdivisions. Subdivisions are categories, product type, brand, item id and custom labels.

 

Simply choose a subdivsion. If you have custom subdivisions I recommend adding custom labels.

 

More info: https://support.google.com/google-ads/answer/6275317?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en

https://support.google.com/merchants/answer/6324473

Google Shopping Specialist - Data Feed Managment Tool
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New Member
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Hello, thank you for your reply. I have tried but I found that it won't allow me to add several but only one Subdivision. When I tried to separate it by category , there was only one ad group in the end. And I have another problem. Do you know how to fix this?XXXX.png1111111.png

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Shopify Partner
155 2 22

That is correct and this is how it works. You can only subdivide one level at a time and only choose one type of subdivision. Each level you can change the sudivision if its available.

 

My understanding is that you are trying to subdivide in a way that is not possible.

 

If you explain in detail how you want to subdivide, then I may be able to guide you.

 

With regards to your screenshot, simply add the data in your data feed supplier. If you are using Shopify, then add the data in Shopify google shopping app on a product by product level..

Google Shopping Specialist - Data Feed Managment Tool
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New Member
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OP -

 

For the missing attributes in your feed - these can be populated only when using the native Shopify Google Shopping app. There should be an option (in the app and on your products) to "Edit Google Shopping fields"

 

Subdivisions, especially in Smart Shopping Campaigns can only ever be handled via top-level groups such as Brand, Category, Custom Labels even. If there is no other or limited number of subdivision options beyond the the first level then it means these attributes either don't exist or are incomplete in your feed.

 

For Smart Shopping Campaigns it is highly recommended to only use one top level subdivison (ie BRAND) and then to allow Google's Machine Learning to do the rest of the work.

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New Member
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Hello, do you have any idea how I can keep it separated every time I list a new product?

Each time I list a new product, it goes to the ad group ----- All products automatically.

It's really annoying when I want to give the new product special bid.

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Shopify Partner
155 2 22

If you mean, for each individual product, no, there is no function for that. You will need to dig into Google Ads scripting for that, which is pretty complicated. You will need to ask that question here: https://groups.google.com/forum/#!forum/adwords-scripts

 

https://developers.google.com/google-ads/scripts/

 

As I have been managing clients over 10 years now, I recommend you group them by brand or product type, and or if you have different bidding amounts, to choose custom labels to separate them.

 

Then when you add a new product, and if you have created ad groups using the subdivision levels (not with item id) then it is all automated.

If you want to subdivide down to item id, you need to go with scripts.

Google Shopping Specialist - Data Feed Managment Tool
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New Member
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Thank you, friend. I dont think I can make it clear.....tooooo complicated for me.

So now I am going to try to use product type 

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