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By taking a look at your page, initially I see that none of your CTA buttons have actually anything written on them, both on your landing page or your home page. Also, I would add some credibility badges and tags as well as work on your footer as well. Furthermore, your pricing tag is very small and hard to find, you might want to fix that.
As seen in the picture, this is what I see when I add the product to my card. I'm left with 4 large potential buttons I need to click to proceed to the next step.
I would start by saying that 30 hours isn't really long enough to draw too many conclusions. Especially with lower traffic figures. Where is your traffic currently coming from?
The website has quite a lot going on, especially for a landing page (which would normally only have one clear call to action).
The product images aren't great to be honest. They look like they have been produced in photoshop. I'm also not seeing any ratings or reviews from previous customers, which would make me doubt how good the product would be when it arrived.
Hope that helps - Gareth