Checkouts but no sales

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How to optimize the checkout page?
Hey guys, I tested my first product, I got 7 add to cart, 9 checkouts, but 0 sales
How can I optimize the checkout page?

Do you have google analytics set up? If not set it up and you can hopefully see where users are dropping off in the flow.


Also you could try to use to use a heat map or where people are looking on the cart pages.


Do you have free delivery or charged? You might be losing people to delivery charges etc.

Developer for Crafty Party Box