Couple of questions about Editing Footers and adding links to policies on Product page

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Dear Shopify Community,


I wondered if you could help. I had a couple of things I would like to change on my shop and I am not sure how to do them, this is my shop:


1.-  I am interested in being able to edit each individual footer for each of my Collections so I can add a section of text talking about the particular Collection in order for the pages to rank better in terms of SEO. 


2.- I would like to add links to my Shipping and Refund policies on every product page. Is there any way I can do this?


Many thanks for your time!