Create custom URL / specific address for content page

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Hello all. First, the usual apology if this is in the discussion somewhere. I searched hard, and its a simple question, but no luck! I am new to both Shopify and website building. 

My new company (not "up" yet) has a coffee bag with a URL on it to link the buyer to a blog, telling stories about the products.  For example -  (full story at

I can load the story into the Narrative template (blog stories), but the URL is automatically generated.  How do I customize / change the Blog Story URL (Shopify) to match the Packaging URL?