Lulu here from the Shopify Support team. Thanks for reaching out here, and I'll be more than happy to help you out.
That is your Favicon. Your Favicon helps your store stand out when a customer has a number of tabs open in their browser, it should be unique to your brand to further strengthen its image, while also helping to make the store look a lot more trustworthy.
You can edit your Favicon by going to your Theme Editor - 'Online store > Themes > Theme Settings > Favicon, like so:
We also have a helpful guide on this in our help centre here if you want to have a read. I hope this helps but if there is anything else I can do for you, please let me know. Also, one last thing, with Black Friday and Cyber Monday around the corner, we have put together this Black Friday Checklist. It is full of tips and tricks to make the most of the busiest online season!
All the best,
Lulu | Social Care @ Shopify
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|an hour ago|