How can I optimize the checkout page?

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Tourist
70 0 2
Hey guys, I tested my first product, I got 7 add to cart, 9 checkouts, but 0 sales
How can I optimize the checkout page?
https://aa-patents.com/products/powerful-flashlight-xhp50-xhp70
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Tourist
5 0 2

need color , and logo needs the same font and bold and caps as home page . 

 

that's it for checkout 

 

I would personalty advertise 5 of my best products- use  CBO (campain budget optimization) to see the best product , then put the winner on the top of my home page , and create a link up top for that winning product , then if you have time or money create a landing page for it so you wont have to worry about checkout optimization, now that's me but i go over the top sometimes.

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