I found a solution.
Went to theme > Edit Code > Sections > product-template.liquid
Once on the template hit CTRL F to access the find option and look for: product_price
Added the following code in Red Bold to hide price
{% if customer %}
<div class="product__price">
{% include 'product-price', variant: current_variant %}
</div>
{% else %}
<b>Our Price:</b> (Dealers Only)
{% endif %}
You can change <b>Our Price:<b> (Dealers Only) to what ever you'd like to substitute the price with.
To hide the add to cart button I did the following:
On the same template hit CTRL F to access the find option and look for: addtocart
Added the following code in Red Bold to hide price
{% if customer %}
<div class="product-form__item product-form__item--submit{% if section.settings.enable_payment_button %} product-form__item--payment-button{% endif %}{% if product.has_only_default_variant %} product-form__item--no-variants{% endif %}">
<button type="submit" name="add" id="AddToCart-{{ section.id }}" {% unless current_variant.available %}disabled="disabled"{% endunless %} class="btn product-form__cart-submit{% if section.settings.enable_payment_button %} btn--secondary-accent{% endif %}">
<span id="AddToCartText-{{ section.id }}">
{% unless current_variant.available %}
{{ 'products.product.sold_out' | t }}
{% else %}
{{ 'products.product.add_to_cart' | t }}
{% endunless %}
</span>
</button>
{% if section.settings.enable_payment_button %}
{{ form | payment_button }}
{% endif %}
{% endif %}
</div>
{% endform %}
