I'm using the IRA theme and want to make better looking blogs or pages. How do I do this?

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I hope I'm asking my question correctly. I'm happy with my IRA theme and I've created a nice Homepage section using IRA's different design widgets. However when I try to create pages or blog posts, I no longer get the option to use the design widgets. I don't even know how to change the format of my blog posts so they are consistent with the Homepage design.

Can anyone help point me in the right direction?

Here is an example of a blog post that I can't format correctly:

But I want to add videos, grid elements, etc. that I'm only able to do on my homepage:

Any help would be great. Thank you.