Have you ever considered to add product labels (badges) to the products on your Shopify store?
If not, the products on your website are failing to make an appeal despite quality and reasonable pricing. According to a research by Monetate, using product stickers strategically on your eCommerce store can boost conversions rates by 55%.
Read on to learn about various types of product labels in this article that you can add to different items on your gallery to increase sales quickly. You will also get to know how to use product badges on your Shopify store to motivate the buyers to order more items.
What are Product Labels?
Also called product stickers or product badges, product labels are small but identifiable ‘virtual stickers’ storeowners add to certain goods to highlight specific information about the item to attract the consumers’ attention.
Why Product Labels are Important for eCommerce Sales?
There are multiple ways the product labels can help in influencing the buyers’ purchase decision. Herein are some of the prime reasons to add them to your products:
Help the customers to find the desired products quickly
Educate the visitors about certain qualities of the product
Increases reliability of the product
Motivate the buyers to purchase the item
Apart from offering information, these product stickers produce psychological triggers in the minds of the customer to act quickly such as paucity, popularity, reliability, restraint, and so on.
For instance, products bearing the ‘New Arrival’ sticker instantly produces a trigger in regular customers looking for fresh stocks at the store. The ‘Bestseller’ badge influences the buyers who are particular about popular items at the store to be absolutely sure. Similarly, there in an urge to place an order quickly when we see a low stock alert with a sticker like ‘only 2 left’.
Product labels & badges work as subtle nudges on the shopper to take the desired action which leads them to buy the product and hence results in a higher conversion rate. Just like site-wide banners, product labels have already proven their worth by bringing the shopper’s attention to a specific item.
Product Badges helps in the following ways:-