Add to cart but no reach checkout ?

Highlighted
Tourist
23 0 3

Hello everybody

So i've been working on my website and launch my ads campaign, but i have some add to cart but a very few of them reach the checkout, how could I explain that ?

Like I have 4% of add to cart rates, but only 0,5% reach checkout and 0,23% purchase.

 

What can I do please ?

0 Likes