I think you should go for Google Shopping Ads and Facebook Ads
Ren here from the Shopify support team, hoping to help you out here.
With Shopify, you have several advertising choices and although many merchants utilize all of them, you certainly don't have to. Narrowing down to the most suitable advertising platform all comes down to which method your target market will best be reached.
Two popular options are Facebook and Google ads. These platforms are used by billions of people every day so your ideal customers are already going to be here. I recommend researching your target demographic to find out whether they are more likely to be found using Facebook or Google to find your particular product type and go from there.
Some resources you'll find helpful are: Google Ads for Ecommerce which is an online course teaching you how to effectively use Google Ads, plus our courses on Facebook Ads for Beginners as well as the advanced course found here. Be sure to learn what you can about SEO too! This is how customers find your store online by using search terms relative to the products they're looking for.
That should get you started, feel free to reply for any clarification or if you have any questions about my links above, I'd love to help.
Ren | Social team @ Shopify
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You might find AdScale a good fit for your advertising needs. It's an AI advertising platform made especially for Ecommerce stores. It integrates with your store and automatically creates and optimizes ads for your store and products on Google Search, Shopping, Facebook, and Instagram.
This video shows you how it works: