Advice wanted, Best Way to start a newsletter

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  I am interested in starting a newsletter but I don't know how to go about that. I'm using the debut theme and it has an option for newsletter but I have no idea if someone signs up for it and how do i find those that do.  I know shopify has a email option but that doesn't seem to available to me because my shop hasn't been open that long. Also I want the emails to be more then promotion products, I write blogs and would like to send those out as well.