Glad to here Amazon is part of your strategy. Good move.
Have you had any issues w/3rd party sellers? It's a very real danger.
We recently discovered that one of our clients was being severely undercut by third party resellers who were offering lower prices. Our strategy was to create a marketing program where buying through that brand was the same price (or cheaper) than the resellers. We chose not to bid on certain products that were beyond a specific price point. That way, when customers searched, the client’s brand only showed its lower priced items.
We blogged about this today if you ever need more info: https://bit.ly/2KuwQ80
That's my $0.02. Anyway, go sell sell sell!
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