david shuman, commentary about UX and content issues aside, business wise your product is only priced too high if your NOT making sales and profit.
People will pay for value. You need to create value for the customer. Why would they purchase from you rather than another shop selling tshirts? For instance, our shop Redemption Market carries shirts that cost $20 - $30+ and we have no problem selling them because the customer knows that every shirt benefits victims of trafficking. There is value there in the purchase. Sell your message of hard work paying off with good rest.
Would it be ok if I also "hijack" the thread a little...cos I have the same question, and perhaps the original poster might also be able to draw some comparisons.
My store is BullieLove.com. I'm charging $22.50 a shirt - I started advertising my designs on social media before my store was up and running. So when I launched I had about 10 fb messages that said "shut up and take my money". Although I didn't quite have the number of designs (variety of products) that I hoped to have, I launched the site anways cos I did'nt want to loose the excitement I had stupidly generated prematurely. So first 8 orders or so happened in within minutes of launching the store, but then it dipped down again to basically no conversions over the past 2 or 3 days.
I did a small bit of targeted Fb advertising just to test the waters, which got me about 500 page visits for $5, but 0 sales. There where 2 or 3 abandoned carts, one I was able to recover, because there was a technical issue, and the customer was charged $2 more on her shipping rate. I suspected that maybe the shipping rate was the reason she abandoned the cart. So to make it up to her, I gave her free shipping, and she finished the sale. I still made about $5 on sale, instead of my usual $10 margin. In that time I also recieved two email questions, asking "do I ship to the US and Argentina." However I never received any sales from those customers after that.
The original advertising (posting in niche fb groups worked well, while the targeted fb advertizing was able to attract traffic to my store, but no sales, so this is what if wondering:
Thanks in advance, I appreciate the feedback
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Karen and the team
The Prosperous Shop
No, offend but the price is directly proportional to the quality of the product. I think your store is not accessible in my country so I can give a verdict about your products. However, you can check my store: https://furorjeans.com/. I am selling mens products including jackets, casual shirts, etc. Price are moderate but sometimes I offer flat sales on all products to engage users.
Yeah, I visited your store and checked your shirt price, I dont think si that prize are too high but I recommend you to use some tactics for example if you want to sell a shirt in $50 that write the price of each shirt $100 and give 50% discount. I think you under what I am trying to say. I am following this tactic on my store: www.dressingsense.pk Try and let me know if it works for you.