I have launched my store less than a week ago to an Instagram audience of 50k. It has been a short time but my biggest problem is struggling to convert sales. I believe it should be made much easier considering I have a moderate audience to market to.
Looking through my website, I have noticed and begun fixing issues such as having product images different size resolutions, setting up email marketing, adding a photo of myself on the about us, adding new site pages and marketing properly, but I believe there could also be more issues which I’m not seeing. When putting up ads on Instagram for my products, I only ever see 3-7 people engage with it or click on my website. This makes me believe I need to improve my marketing, even though all my ads are replicated from other successful ones. I’ve also considered cutting down my niche, looking at my product collection as some products could potentially be not suitable for my type of store, and rebuilding my Instagram profile. I’m asking advice in forums so that I am able to shed some light on the issues I need to fix so I can make some sales. If you have the time, would you be able to take a look through my website and profile and notify me of any issues you see? My website is cvenceattire.com and the Instagram is @cvencelux
When I started my first site, I was a hungry and novice entrepreneur (a.k.a a Wantrepreneur). I shelled out more than $40,000 of my hard earned cash developing an idea that I believed will work. I made all the mistakes there are to make such as attempting to implement all the features I assumed the users will need.. Long story short, my first entrepreneurial endeavor became my $40,000 mistake.
To help you avoid the same (expensive) mistakes I’ve made, I will share with you the step-by-step methodology to start a successful business. You could check it out here http://www.meadewillis.com/. Just make the most of your time and bring your small business to the next level.
I would like to point out a very striking issue with your website.
Your Navigation menu is hidden (with its white text color) when the 1st two slides of your home pages banner are showing. The menu only appears when the 3rd slide comes in.
This will be very confusing for the visitors arriving at your home page. They won't be seeing the navigation menu for few minutes till the 3rd slide appears. I dont think its a good idea to keep it that way. Change the text color used for navigation menu items.
I only spend 2 - 3 minutes in your website. Let me know if you are not getting conversions or not. IF you have usability issues like this, people arriving at your website wont purchase and they will immediately bounce back to search results, which will also effect your SEO efforts.
If this business is generating steady income for you, it is better to take service of any web development / online marketing agencies to take care of the website. Let me know if you need to find few agencies that offers this kind of services for small businesses.
uploading some of the screenshots here so that issue is clear to you.
It will take 3 - 6 months for your website secure better rankings in google's search Result Page. If you are doing SEO for your website, keep doing that. Meanwhile, you can use PPC (pay per click) / online advertising platforms to reach your target audience. If done properly this is an effective medium for ecommerce websites as properly manage PPC campaigns generate more than 100% ROI.
Now sales is most dependent upon the internet. So there is need to do competitor analysis, there is digital marketing is performing well for E-commerce business. We have to make the best strategy to do internet advertisement as well as increase visibility in online searches to capture the business market. In this articles suggest a new strategy to grow eCommerce business.
Hi there. I need your help for me to make sales. I have launched my store about 2 months ago and I had spent $300 for ads. I tried do some ads on facebook, Instagram and google AdWords but non of them generate me sales! I have combined the most trending products on my niche such as bracelets but I only had 11 link clicks (today) but no sales!
I'm so desperate right now..please help me!!
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