Am using the shopify Google shopping app to feed my products to the merchant centre and have hit a few problems.
No 1 on the list is that the brand field is empty on 75% of my products in merchant centre even though the vendor field is correctly filled in for all on shopify.
I have warnings for all my products re variant colour, but I have seperate listings for the rare occasion I have products of different colour so I don't need a colour variant in shopify.
And finally, am getting a few GTIN errors thrown up, but EANs all present and correct as per labels ( checked and double checked ).
Any ideas? Brand one is especially confusing, and important I'm imagining.
Thank you :)
Hi - having exactly the same issue with Brand. Just spoke with Google's Adwords Team and they said to take it up with Shopify. I emailed them with screenshots on this earlier this evening.
It is confusing
I suspect it is happening to a lot of other shopify users of this app - but unbless they look at the products description in their adwords account they probably would not realise that it is ocurring.
I suspect it is important as I am getting a very high bounce rate and low conversion on this campaign compared to my other adwords campaigns - which is counterintuitve.
I'll let you know if I hear anything
Dave here from the Guru Team :)
These issues are definitely something that we would like to look into further and work towards getting this resolved. If you'd like to email email@example.com then our Tech Team will happily look into your stores and get some answers as to what is occurring with your Google Shopping integrations :)
Dave | Shopify
To answer my question. Checking "Tell Google to ignore product identifiers" enables the identifier_exists attribute with a value of FALSE. This then means Google does not permit brand information and other unique identifiers for the product.
We just released a free app for Google Shopping. This App creates all needed fields and keeps everything up-to-date if product data changes. Also EANs are added correctly.
Give it a try. If something is not there, let me know, I will check that asap.
We are very experienced in managing shopping accounts, let me know if you have any questions.