This morning I’ve just had the meeting with my boss and he asked about preparation to BFCM promotion. I’m pretty sure that everyone is doing the preparation for this promotion.
Any tips, tricks, apps or strategy for BFCM? Let’s share them here!
Btw, I’ve just browsed Shopify blog and found this article with some ideas about BFCM.
The first question is what are you selling? By knowing what you sell, we can suggest an idea for promotion.
You ask about strategy, so I suggest that you create a landing page for that promotion. The reason is that landing page is much more focused so you are likely to get more sales.
I think it would be better if you segment your customers, create about 2 or 3 versions of a landing page with different messages, different ads, and channels for each segment. For a digital marketer like me, tracking and testing is very important. You can use page builder apps to help you build and test landing page faster. I use PageFly page builder to create landing pages for every marketing campaign. Quite flexible, about 25 elements. Low cost also. Here is the look inside:
But the function that I love most is that it integrates with Google Analytics and Facebook Pixel so I can track every single click on the landing page and push data to an Analytics Dashboard. As said, tracking and testing is very important for me.
Hope it helps :)
This the right time to discuss over festive season,now is the time for preperation only those sellers gets succeed in the festive season who have correct set of plans there are few points which you should consider while selling on this festive season :-
1)Offers-Now is the time to set offers and calculate the discount as it is expected most of the client would visit to your sites
2)Shipping-Try to ship the order in 24 hrs so that you gets preference over your competitors
3)Integration-Best way and safe way to earn good revenue is selling through marketplace through various integration possible benefits on selling through marketplace are there is no high prmotion is required as marketplace themselves do the promotion for example sears market place has created the category called Halloween so that means interested people would purchase from that category amazon marketplace is promoting festive season even jet marketplace has named some of the product called Halloween and when you are selling on these marketplace through integration channels then order and product are managed automatically.
4)Product Analysis-If you have electronics type of product then I would suggest you to sell on NewEgg marketplace as they promote cyber monday in great passion they are promoting cyber monday through blogs.
5)Mobile Users-Also if you have shopify store then you can also convert your store into apps.As most of the users try to access through apps there are varous free apps in the marketplace that can convert your store into mobile app.
Agree with Anh Nguyen.
I think it would be better if you segment your customers
Whatever you do, don't forget your old customers. An old customer is more likely to buy from you rather than a new one. BFCM is really a real fighting battle for customers, I think if you have a special promotion for your old customers only, they may highly appreciate.
Best channel: Email, telesales (because you have their contact already).
I know that this is a very big time of the year and all of us are rushing for campaigns and promotions and everything. Everybody is talking about driving traffics, have a good campaign's message, etc. However, it is not only about the traffics but it is also about how they convert!
To all merchants who are struggling with the all-time problem 'traffics but no sales'. After all, we need sales. It will be a huge problem if we spend a lot of time on promoting, running FB ads, GG ads, etc. and drive a lot of traffics to your store, then no sale! My biggest advice for you is to review your store before start running any BFCM promotion campaign.
Keep your head cool, don't be so rush to keep up with the market and competitors then forget about your own stores and products. I would suggest you optimize your store, make it feels good and looks professional. You can check out these blogs about optimizing website:
I hope this help.
This is a great post!
Black Friday #BFCM is a great opportunity for merchants, but also, a potential threat if you begin a campaign of price reductions without keeping a handle on the impact on profits.
We're still open to beta testers. Please email;
email@example.com or click on our logo above to join.
We're here to help you win this #BFCM weekend! Hope it's a great one!
While the holiday periods are a great time to receive a boost in traffic, don't let it go to waste by making sure that your store is designed to convert. If it isn't, it won't matter how much traffic you send to your store.
Here are some sources to help you with that:
Free Trust Seals with Reviews Generation to help increase conversions - https://apps.shopify.com/trust
Free Ads Exchange - https://apps.shopify.com/ads
Free Conversion Checkout Timer - https://apps.shopify.com/conversion
Check out this great blog post on how to build a successful gift card plan during the holidays.
As a part of our GiftWizard Gifting Cloud we offer the following solutions for the holiday season: