Can Shopify be used as a platform to sell web ad listings?

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New Member
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I am looking for an inexpensive way to sell web ads on my golf related website, in much the same way as cars.com lets you list your car for sale.  In our plan, courses, resorts, travel agencies, real estate companies, golf retailers, classifieds... they all could go on our site and list their golf deals/products/properties for sale.  Trying to find an automated way to make this site a "destination/search engine" for golf related companies and customers.  This seems to be a web business segment that is not being leveraged from template developers like shopify.  Looking for a solution.

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Shopify Staff
Shopify Staff
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Hey there Guy!

Eli here from the Shopify guru team; this is most definitely an interesting question and one which I've explored a couple of times before with storeowners looking to do the same thing or something very similar. It's worth noting that the platform is not natively built for this type of experience, as Shopify caters largely to people looking to get online quickly and easily, and craft a beautiful store which sells a good or service to somebody. 

However, this isn't to say that what you're looking to do is impossible! Themes like our Lingerie theme ( https://themes.shopify.com/themes/lingerie/styles/lingerie ), or Megatronic Theme ( https://themes.shopify.com/themes/megatronic/styles/default ) have a very natural format that would allow for ad-space. However, when it comes to really carving out something is suited for companies to come and create listings, you would likely need to take one of our existing templates and work with a Shopify Expert ( http://experts.shopify.com ) to optimize things and get rid of extraneous menus to make room for a pure directory style. 

This is certainly something I'll pass long to our theme developers, who are always on the lookout for ideas about template models that might suit segments of the business population we're not as naturally serving. In the mean time, let me know if there are any other suggestions I can pass your way.

Cheers, 

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The code can be edited, it would mean to learn some HTML and coding building blocks. I wonder if Shopify would answer. We know they may not encourage this as you need to know what you are doing. I have background in prog so I will take my chances, may do a tutorial ;)


@Eli_Cymet1 wrote:

Hey there Guy!

Eli here from the Shopify guru team; this is most definitely an interesting question and one which I've explored a couple of times before with storeowners looking to do the same thing or something very similar. It's worth noting that the platform is not natively built for this type of experience, as Shopify caters largely to people looking to get online quickly and easily, and craft a beautiful store which sells a good or service to somebody. 

However, this isn't to say that what you're looking to do is impossible! Themes like our Lingerie theme ( https://themes.shopify.com/themes/lingerie/styles/lingerie ), or Megatronic Theme ( https://themes.shopify.com/themes/megatronic/styles/default ) have a very natural format that would allow for ad-space. However, when it comes to really carving out something is suited for companies to come and create listings, you would likely need to take one of our existing templates and work with a Shopify Expert ( http://experts.shopify.com ) to optimize things and get rid of extraneous menus to make room for a pure directory style. 

This is certainly something I'll pass long to our theme developers, who are always on the lookout for ideas about template models that might suit segments of the business population we're not as naturally serving. In the mean time, let me know if there are any other suggestions I can pass your way.

Cheers, 


 

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Per Eli's recommendations, I'll be looking at the themes mentioned, but I'd be very interested to see what any ad-friendly themes would look like. As someone who uses Shopify as a place to blog and host timid merch sales at best, I would love to explore routes like selling ad space.

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