Cal here from Shopify, thanks for reaching out to us. That is super exciting! And I hope you see a lot of conversions from your influencer campaign.
Shopify is robust and is built to withstand high volumes of traffic from some of the biggest brands in the world. When those brands have flash sales we can see an absolutely phenomenal amount of traffic. You can be certain that your store will be fine as long as everything is set up correctly.
It would be no harm to put through a few test orders just to make sure everything is working as it should prior to the campaign launch. Best of luck!
Hi again! You can read about placing test orders on your store here. This will just ensure that you have your checkout process, inventory, taxes, shipping, etc., all set up correctly.
All the best!
For this, you will have to keep offering various kinds of offers at your store so that the customer is attracted to those offers and they come to your store again and again. You also know that the more the offers, the more customers will increase. For this, you have to integrate your Shopify deals or Shopify lightning deals in your Shopify store. And this will definitely increase your sales as well as visitors.