Good day, my name is Jack and I'm the owner and co-founder of The Gentlemen's Lounge, a high quality men's grooming, skin care, and accessories hub. We have been up for about 2 months and recently made our first sale. I am really excited that somebody found our site trustworthy enough to make a purchase, and they were willing to shell out over $100 on it.
Lately, we've had a pretty steady flow of traffic, mostly from instagram and twitter. We haven't done much in the way of paid ads, as our site wasn't quite trustworthy enough for me to feel comfortable spending money on traffic that would bounce. We've got about 20-50 visitors a day, and we get very few ATC and purchases. (1,308 visitors, 20 Add to carts, 7 reached checkout, 3 purchases, one of which was my partner). At the moment we are dropshipping from US suppliers, but will be offering only our own line of products by July 1st (I graduate college in May and will have much more time on my hands).
I feel that we are at a point now where the sales should be coming in more steadily, but figure there must be something wrong with the site. Can you please take a look and let me know how to improve the buyer's experience and what might be causing a lack of trustworthiness or willingness to check out?
Thank you so much for your time!!
It's a good looking site. I have a few comments, but I don't think anything is huge.
None of those things are big problems, so you might take a look at your traffic. Are you sure you're targeting people who are interested in buying products like yours, or are you getting people who are just reading the blog and leaving? I hope this helps, and good luck!
Hey neatshift, thanks for checking out our store! I'm glad to hear there is nothing massive to change. I'll look into moving the reviews and correcting the banner. Since we haven't yet started running Facebook or google ads, do you have any recommendations on how to target people more directly through social media? We've got about 400 twitter followers and 1800 Instagram followers but I'm unsure of their likelihood to purchase.
I am not qualified at all to give advice about social traffic, but I would probably start by checking out https://apps.shopify.com/kit and trying a very low budget PPC campaign. Best of luck!
The store is looking good, here are few recommendations to makes store more interactive and trustworthy.
Instead of featuring 6 blog posts and zero products and having a link to view all blog posts on the homepage, feature your best selling products on your homepage plus a link to view all products.
The mission of a blog post, among other things, is to attract organic traffic to your store. Once a visitor lands on your homepage, it's best to direct them to browse products than to read blog posts.
Hope this helps :)