Can you please review my store?

Tourist
4 0 1

Good day, my name is Jack and I'm the owner and co-founder of The Gentlemen's Lounge, a high quality men's grooming, skin care, and accessories hub. We have been up for about 2 months and recently made our first sale. I am really excited that somebody found our site trustworthy enough to make a purchase, and they were willing to shell out over $100 on it.

Lately, we've had a pretty steady flow of traffic, mostly from instagram and twitter. We haven't done much in the way of paid ads, as our site wasn't quite trustworthy enough for me to feel comfortable spending money on traffic that would bounce. We've got about 20-50 visitors a day, and we get very few ATC and purchases. (1,308 visitors, 20 Add to carts, 7 reached checkout, 3 purchases, one of which was my partner). At the moment we are dropshipping from US suppliers, but will be offering only our own line of products by July 1st (I graduate college in May and will have much more time on my hands).

I feel that we are at a point now where the sales should be coming in more steadily, but figure there must be something wrong with the site. Can you please take a look and let me know how to improve the buyer's experience and what might be causing a lack of trustworthiness or willingness to check out?

https://thegentlemenslounge.co

Thank you so much for your time!!

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Shopify Partner
112 0 25

Hi Jack,

It's a good looking site. I have a few comments, but I don't think anything is huge.

  • When I was clicking around, a few of the page titles didn't match the product title. https://thegentlemenslounge.co/collections/shaving-supplies/products/shave-ready-straight-razor for example. 
  • The review widget at the bottom of the page's design is off. If there was a way to condense that so it's not full screen width and put it between the product description and social icons, I think it would look better. 
  • I saw an option for engraving on one of the products, but it didn't give me any option to customize the engraving. 
  • it's not obvious that the carousel is clickable on the front page. Adding a button there would be helpful. Also consider removing the hover effect. 

None of those things are big problems, so you might take a look at your traffic. Are you sure you're targeting people who are interested in buying products like yours, or are you getting people who are just reading the blog and leaving? I hope this helps, and good luck!

Turn your Shopify traffic into sales. Check out https://neatab.com/?f
1 Like
Tourist
4 0 1

Hey neatshift, thanks for checking out our store! I'm glad to hear there is nothing massive to change. I'll look into moving the reviews and correcting the banner. Since we haven't yet started running Facebook or google ads, do you have any recommendations on how to target people more directly through social media? We've got about 400 twitter followers and 1800 Instagram followers but I'm unsure of their likelihood to purchase. 

 

Thanks again!

Jack 

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Shopify Partner
112 0 25

Hi Jack,

I am not qualified at all to give advice about social traffic, but I would probably start by checking out https://apps.shopify.com/kit and trying a very low budget PPC campaign. Best of luck!

Turn your Shopify traffic into sales. Check out https://neatab.com/?f
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Highlighted
Shopify Expert
17 0 4

Hi Jack,

The store is looking good, here are few recommendations to makes store more interactive and trustworthy.

  • Clearly, Instagram feed is missing out on the homepage, it is one of the trust points to display happy customers using your products, for instance, please check this store - https://thecoffeescrub.com/ and you will find it almost in all stores.
  • The hover effect on Hero banner is a bit too gray you may make it bit light using color code like #f1f1f1, though it looks fine on featured collections.
  • The GIVES BACK logo is a bit too big. Rather you may put a nice background image with a message on it. For instance, check out story here - https://artletica.com/ , though the logo looks fine in a mobile screen.
  • The popup appears instantly, you should give few seconds time to visitors to settle down. 
  • In mobile screen the blog post structure does not look good on homepage, the featured image is aligned to left where content on right, it should display like here - https://www.javapresse.com/blogs/brew-guides#tabs-1
  • You may display few featured/best selling products on homepage and keep only 3 blog posts.

Best regards!

 

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New Member
1 0 0

I would suggest you to focus on organic visitor but in the meanwhile use text ads on google adwords it will help to reach the customer try to impove the Onpage SEO otherwise the style of design and content is good in your website. 

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Shopify Staff
Shopify Staff
68 0 3

Hi Jack! Congratulations on a great looking store! Wonderful advice from Ambiw and NeatShift. If there's every anything we can be of assistance with in the making, please be sure to let us know! :) 

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Shopify Partner
51 0 9

Hi Jack,

Instead of featuring 6 blog posts and zero products and having a link to view all blog posts on the homepage, feature your best selling products on your homepage plus a link to view all products.

The mission of a blog post, among other things, is to attract organic traffic to your store. Once a visitor lands on your homepage, it's best to direct them to browse products than to read blog posts.

Hope this helps :)

 

Certified E-Commerce Optimisation and Analytics Expert
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