Changing shop niche.

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Hi! Im thinking to completely change the niche of my shop, but i would like to keep all the put in work like customizing the layout, plugin configurations etc. What are my options? I know i can save the theme and then import, but this will need time to set up other stuff.


Can i just change the domain name, and clear all products and customers? What would be the best way to change a niche?

Shopify Staff
Shopify Staff
274 36 31

Hello, @ablackcatman


Elias here with Shopify Support. Thank you for reaching out.


This is a great question. Yes, you can switch the niche of your store by changing to a different custom domain and delete your existing products and customers. This will allow you to keep your current theme customizations and plugins. Then, simply set the new domain as your primary domain so customers visiting your website will see the new domain. You can also change your legal business name or address and customer-facing email under ‘Settings > General’. 


Is there a specific reason you're looking to changes the niche? 


If you have any further questions regarding this topic, feel free to reply to this thread and I’d be happy to help.

Elias | Social Care @ Shopify 
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