Conversion rates dropping recently

Shopify Partner
1 0 0

Hi Guys..

We have been running a store for last 4 years and building really nicely -
Conversion rates have been really good , around 2.5 %

Recently , with no changes our end they have been dropping.. and yesterday was down around 1.5 , today at 1.2.. seems like the trend this month is going down.
We are still getting same amount of traffic.. seemingly same amount of add to carts , the a big drop in session converted.

Any ideas in where we should start looking and concentrating efforts to resolve..?



Shopify Expert
1188 104 288

Hey @greggy if nothing has changed on the site I would look into these areas:

1) Trends compared to last year at this time.

2) Source of the traffic. Some traffic converts better significantly than others. I use Google Analytics to analyze this.

3) Check conversion rate over time, rather than day by day. I personally prefer comparing month to month, but also week to week is good if the store is getting high volume traffic.

Good luck, I hope those rates get back up

Founder of Speed Boostr (Shopify optimization experts, theme customization, custom app development).
Creator of Shopify Analyzer (first performance analysis tool for Shopify sites, free for the Shopify community).
Creator of Order Automator (auto tag orders and customers + auto fulfill orders + email notifications).
Creator of Theme Scientist (A/B testing app) and Tip Jar (add a tip button to your store).