Cal here from Shopify, thanks for reaching out to us. I'm sorry to hear that you are struggling with conversions. In order to offer some insight into what may be happening, we'd need to know a little about your marketing strategy. How are you currently marketing your business? What research have you conducted on product demand so far?
Would you mind sharing a link to your store, so we can take a look and make some suggestions on the front-end experience?
Thanks for the link to your store!
You've done some nice work so far and I have some feedback that you could consider to improve the overall feel of your site:
Let me know your thoughts!
This is This is salehelpr. For every 100 visitors, you can expect to only get 2 customers. And honestly, that’s a pretty good conversion rate.
Many sites only have a 0.1 to 0.2% conversion rate. That takes 1000 visitors to get 1 customer.
How do we improve our conversions so we can get more customers I have described below:
1. Add a pop-up to your site
According to a study by Sumo, the average conversion rate for all pop-ups is 3.09 percent. However, if you do it the right way, you can reach the top 10 percent of pop-ups which average a 9.28 percent conversion rate.
This one change will catapult your conversion rate. And it works on every site I’ve ever tried it on.
Here are some quick tips for getting the highest conversion rate from them:
Try several offers (PDFs, premium content, different products, other free stuff) until you find a winner that you can feel right away
But a 30 second delay timer on the pop-up, this keeps them from being annoying
Make it easy to close the pop-up
Set a cookie so the pop-up only appears once per user. Most pop-up tools allow you to do this
This combination will give you a huge boost in conversions and keep the complaints to zero. You won’t annoy anyone and you get all the benefit.
The impact on your conversions will be so large that you could skip the rest of this list.
2. Remove unnecessary form fields
Have you ever had the intention of filling out an online form, just to be scared away by too many required fields?
It’s one of the best ways to kill your conversion rate. Remove all unnecessary form fields, leaving only those that are essential to accomplishing your goal.
3. Add testimonials, reviews, and logos
No one wants to be the first person to use a product or service. So, you can put their mind at ease by providing testimonials and/or reviews from past customers.
add a series of logos that instantly build trust with new visitors:
Social proof, including testimonials, puts consumers at ease. In an interview with ConversionXL, growth marketing expert Angie Schottmuller said, “If quality social proof buffers notable uncertainty, get ready for some remarkable conversion impact — in some cases up to 400% improvement.”
Every critical page on your testimonials, reviews, or logos.
4. Remove distractions
There’s nothing worse than visiting a website that pulls you in too many directions.
Your landing page should be clear, concise, and easy to navigate. If it’s not essential, don’t include it. Stick with what your visitors need to know and nothing else.
When possible, implement the following (and not much else):
Headline and subheadings
Benefits and features
Testimonial and/or reviews
Visual combined with context, which shows what you’re offering
There are other things to consider – such as a live chat box, social proof, and video (more on these below) – but the point remains the same: eliminate all distractions. You want your visitors to focus on your offer and nothing else.
5. Make the initial step really easy
Instead of asking for an entire form to be filled out. simply request an email address to start. From there, you can provide the rest of the form in hopes of securing additional information. But even if you don’t, you still have the person’s email.
The easier you make the initial step, the greater chance there is of your visitors taking action and following through to the end.
6. Strengthen your CTA copy
Generic CTAs like “Sign up” and “Start trial” won’t give you the best conversion rates.
A few minutes spent improving the copy will give you an easy conversion rate win.
Start with a CTA that starts with the word “Yes.” It’s highly effective psychologically because it paints the offer in a positive light. Like this:
Try this formula: Yes, I want [your offer]!
It works a lot better than generic CTA copy.
This is another place where I use Crazy Egg heavily. I try different CTA buttons and copy to see which one’s get the best clicks Heatmaps and recordings tell you when users avoid your CTAs. Then you know you have a problem and need to spend time improving the CTA copy.
7. Add live chat to your site
Many visitors want to buy your service but are on the fence.
They have a lingering doubt or question that keeps them from taking that last step
Live chat tools are perfect for helping these folks.
Just like a pop-up, live chat tools are easy to add on any site and have an immediate boost to your versions.
8. Offer a money-back guarantee
As marketers and business owners, we know consumers avoid risk. They don’t want to put their money at stake unless they’re reasonably sure they’ll get what they paid for.
A money-back guarantee helps assuage fears and move past objections.
If you’re worried about losing all your sales because of returns, don’t be. In this video, I explain three of my best insider tips for offering money-back guarantees.