This is Max from the Shopify Team.
There are a few different ways to enable or allow pre-sales using Shopify.
The first one would be a good solution if you're comfortable working with code. You could also hire an Expert to help you with this implementation if not.
Otherwise, there are some apps that can help you achieve some pre-sale and pre-order capabilities, check out these ones and see if they suit:
This blog article is geared toward those using Kickstarter to promote new products and transition to Shopify, but you might find the advice applies to you as well - How to Transition From a Kickstarter Campaign to a Successful Shopify Store.
Hopefully, you can get some more feedback on other's experiences here as well! All the best with your business.
Max | Social Care @ Shopify
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