I started my POD store about 6 weeks ago
Running campaigns on FB, Insta & Google
Have about 1500 visitors in 4 weeks but no sales
I would love to get some ideas, suggestions, help, etc from the Shopify Gurus here, I am trying to figure out what I am doing wrong. I am getting a little discouraged
Thanks in advance
Cal here from Shopify, thanks for reaching out to us. I'm sorry to hear you're having trouble getting your business off the ground. It definitely is a challenging time for businesses right now.
If you share your store URL we'd be happy to provide feedback on things like your site design and user experience.
In terms of marketing, what product research had you done prior to starting the store to establish demand in your target demographic?
My apologies, I forgot to include the link in the post
My research was mostly based on personal experience and online research to find the kind of content I have listed, I think it is unique and it connects with people, but it doesn't seem so with the conversions
Let me know what you think
Hi @DreamWay! I've taken a look at your site and you've done some great work. There's still room for improvement and you could do with really drilling down on branding and focusing on what makes your business unique. There are a couple of areas I'd like to point out:
I'd be curious to ask how you are targeting your chosen target market via your social campaigns? Have you created marketing personas? Not all traffic is equal, and if you're sending the wrong traffic to your store, you'll never achieve reasonable conversions.
The store looks quite polished. I noticed something though - I missed seeing any social proof and urgency. Something that would catch my attention and drive me to buy immediately. You could relate to this by thinking of a real life store - when you pass by their window, you'll see their latest collections, top offers and bestseller, isn't it? Well, that's the same for an online store as well!
You could highlight some kind of urgency on your product images. Apps like ModeMagic help you to get more sales by creating urgency and #fomo in your shoppers and help convert them into buyers faster.
Do let me know if this works out. Stay safe!