Direct Traffic in Google Analytics is including /checkout pages - How do I fix?

Shopify Partner
660 0 102

Hi all,

When you look at the conversion details on the order page in your shopify admin, are they also misattributed?

See attached screeshot

0 Likes
New Member
1 0 0

Shopify staff any updates on this? I've been following this thread closely as we have a handful of clients (some on plus, some on standard) that all have this issue. As it's been mentioned, it greatly skews the direct traffic conversion rate, while also misttributing sources in GA since that transaction gets attributed to Direct instead of the real source (ie. Paid Search, Organic, etc.) The sources in Shopify appear to be preserved, but not GA.

We've validated that it IS NOT the cart abandonment email since those numebers don't come close to adding up. This was validated across 5 seperate stores too.

The other reason for this that Shopify Plus Support mentioned is it could be the use of Buy Buttons or some app that truly does send someone straight to the /checkout/contact_information page. While I do believe this could be part of it for some, the stores that we validated this against don't utilize those functioanlities, so that removes that theory.

Basically that leaves what Joshua mentioned with someone taking longer than 2-minutes to checkout using a 3PPG then the linker (client-ID) ends up being dropped?

 

 

 

0 Likes
Shopify Partner
660 0 102

I'd like to mention that Better Reports has a number of reports built-in that show visits and sales by referring site (as well as utm source/campaign/medium).

This is relevant to this issue since the source is correctly preserved in Shopify, so these reports will show the correct traffic source.

Not for everyone, but for those who would consider using an app, this may be of help.

0 Likes
New Member
1 0 0

Is there any update on this? We are having the same issue. There is SOME revenue being attributed to Organic, Email, Paid, Organic, but almost all revenue is being shown under Direct which we know isn't the case.

 

Is there any fix to this when sending users to Paypal or Amazon to checkout/payment?

0 Likes
Tourist
3 0 1

Bump, as I would like to have a fix for this problem.

0 Likes
Shopify Partner
1 0 0

Bump.

0 Likes
Shopify Partner
72 0 12

Sophie,

Use Google Analytics Debuger for figuring out the issue. Or there is the alternative with Google Tag Assistant. Helpful tool as well for tracking the possible bugs.

Facebook Ads, Google Adwords & Google Analytics - my passion and that's what I can help you with right now.
0 Likes
Highlighted

Aside from what I've shared, I suggest everyone look at their data following the checkout domain migration Shopify is rolling out to stores in July 2017. Having your own domain will clean up some issues created from cross-domain tracking, but I haven't confirmed yet how much it will.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
0 Likes